About Us
Our founders story
Hello, we’re Adele and Ronel, the twin sisters behind this vibrant online décor shop.
Growing up, we spent countless hours rearranging our bedroom, experimenting with colours, and diving into DIY projects. Our shared passion for aesthetics and design evolved into our careers as design creatives, where we aim to bring beauty into your home.
We created Shop the Hub to provide customers with an Interior Decor experience, giving you access to a wide range of high-quality décor and furniture products. Our goal is to help you create your very own unique space with our expert guidance.
Drawing inspiration from our stunning surroundings, we meticulously research and source high-quality lifestyle products to ensure we offer only the best for your home. Every piece is carefully selected and crafted to meet the highest of standards.
What sets us apart? Our twin connection! We understand the magic of collaboration and the beauty of different perspectives. Together, we blend our individual tastes.
In addition to our products, we also offer interior decorating services. Send us a photo of the space you’d like to enhance, and our team of decorators will assist you in transforming it. Visit us at www.dzinehub.co.za or email us at adele@dzinehub.co.za
We’re here to help!
About Adele
With over 15 years of experience in the furniture and interior design industry, I have developed a deep passion for interiors and curating high-quality décor products. My background in retail fuels my commitment to delivering exceptional service, offering expert guidance, and providing beautifully crafted
furniture pieces to my clients.
Africa’s rich design heritage is a constant source of inspiration for me, and I am driven by a love for design, travel, and the creation of meaningful, beautiful homes.
I bring a keen eye for detail and a deep appreciation for style, believing that every space tells a unique story. I am passionate about understanding my clients’ visions and thrive on helping them bring those dreams to life. My approach to interior decorating blends creativity with practicality, ensuring that each design is not only visually stunning but also functional and tailored to the needs of those who live in the space.
About Ronel
I am an interior decor enthusiast, inspired by color, texture, and patterns, with a strong focus on quality and ethical values. Exploring nature with my kids is my favorite way to recharge and find inspiration for my designs.
I am particularly passionate about incorporating elements of South African heritage, blending traditional craft, indigenous materials, and modern interpretations.
My goal is to create spaces that celebrate our cultural identity while embracing
contemporary aesthetics.
Our Vision
Shop the Hub offers a thoughtfully curated selection of furniture, décor, and homeware products available to purchase online.
Our vision is to build a brand dedicated to sustainability, natural materials and traditional craftmanship, and supporting local job creation and female empowerment. We want to empower you to express your individuality through decor.
Whether your style is minimalist or bold and eclectic, our carefully selected pieces will help you create a home that truly reflects who you are. We’re committed to making stylish décor products accessible to you, offering a diverse range without sacrificing quality or creativity.
Our Mission
Our mission is to transform your home into a reflection of your unique personality Shop the Hub makes Interior Decorating accessible with a seamless online shopping experience, offering reliable delivery and fantastic customer service throughout South Africa. Our collection combines style and affordability, making beautiful spaces within reach for everyone
Join our Journey
Discover the beauty of blending different styles in our collection. Follow us for design tips, inspiration, and a behind-the-scenes look at our creative process.
Join us on this exciting journey of discovery and inspiration. We can’t wait to share our favourite decor tips, behind-the-scene insights, and the latest arrivals with you. Thank you for being a part of our adventure—we can’t wait to see how you make your space your own!
We love seeing our pieces come to life in your home. Share your photos with #shopthehub and tag @shopthehub for a chance to be featured!
Thank you for supporting our dream and welcoming us into your home.
With love and creativity,
Ronel and Adele
Co-founders, Shop the Hub